Fuel for Life is a thick lifestyle magazine beautifully crafted by Bohemia Amsterdam
. I illustrated an article about fast food restaurants attempts at retaining their position in the food market while keeping into account their social responsibility.Ramiro Amorena
, brilliant art director of this project, proposed a clever blue, red and white color palette as a subtle wink to the Stars&Stripes.
The title of the article, “American fast food broaden their horizons” inspired me to create, as main visual, a proud North American citizen staring through his donut binoculars at the above mentioned horizons with an expression ranging between unspoken doubt and solemn faith.
A few more quotes led to the rest of the illustrations, highlighting the different article’s themes.
Browse below the magazine on Issuu.