Fuel for life magazine

CLIENT | 
Bohemia Amsterdam
FIELD | 
 Illustration
Fuel for Life is a thick lifestyle magazine beautifully crafted by Bohemia Amsterdam. I illustrated an article about fast food restaurants attempts at retaining their position in the food market while keeping into account their social responsibility.

Ramiro Amorena, brilliant art director of this project, proposed a clever blue, red and white color palette as a subtle wink to the Stars&Stripes.

The title of the article, “American fast food broaden their horizons” inspired me to create, as main visual, a proud North American citizen staring through his donut binoculars at the above mentioned horizons with an expression ranging between unspoken doubt and solemn faith. 
A few more quotes led to the rest of the illustrations, highlighting the different article’s themes.
“Fast food restaurants are hurling themselves en masse into the market for the first meal of the day: breakfast.”
“Eating together offers the opportunity to talk about how everyone is really doing and what they’re up to.”

Browse below the magazine on Issuu.

Le motif

product illustration

Textile patterns

pattern design

ORGANIC AÇAÍ BOWL

illustration, art direction

fisika spring boxes

illustration, packaging

fuel for life magazine

illustration, editorial

THE IN VITRO MEAT COOKBOOK

illustration, editorial

SOMETHING THAT FITS

illustration, branding